Looking at a few media trends in the digital era
Looking at a few media trends in the digital era
Blog Article
Below is an introduction to some existing trends and habits in television and content viewing.
In the present digital age, mobile phones have come to be one of the most commonplace devices that people are using to view videos and gain access to media. Nowadays, many social media platforms are offering endless feeds of short, successive videos, that are growing in popularity among smartphone users. In fact, statistics show that that internationally, mobile content viewing is on the rise, showing that short form media is among the fastest growing media trends today. These platforms permit users to see a sequence of selected videos and react instantly, making these videos much more engaging and addicting than conventional media. Short form videos are also being used regularly for news and instructional functions, not just for entertainment. Consequently, this pattern is changing the way people are actively looking for and expecting to get info, in a quicker, much shorter and more accessible format.
With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the increase of streaming platforms and short form video content, the method by which individuals are getting their news is also changing. Individuals are increasingly turning towards internet news sources, rather than viewing television, to discover the latest worldly affairs. However, at the same time, due to a constant flow of knowledge, people are becoming overwhelmed by huge quantities of content. In reaction to this, news companies are re-engaging viewers by making short form content that is clearer and much easier to navigate. These days it is common to find news channels that have mass followings on social media websites. This pattern can be validated by the CEO of the fund that owns Euronews, for instance. Using this technique has been essential for supplying individuals with trusted and verified news sources, in a form they can readily access.
Over the last few years, with the rise of digital content, here the way in which people take in media has shifted substantially. For several years, traditional tv was the primary source of family home entertainment for the majority of people. Nevertheless, since the development of streaming services, many audiences are averting from scheduled tv, specifically among younger people. Rather, global media content analysis shows that more people are purchasing subscriptions to streaming services, which strongly affirms the transformation in audience consumption practices. These services are popular for allowing individuals to enjoy the programs and films they want, any time they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the popularity of streaming services as a popular media consumption habit among audiences today. These changes demonstrate the move towards user-controlled viewing interests in the marketplace.
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